Search Engine Optimization
The key to internet marketing is being found
We Can Help You Get Found On The Web
Search Engine Optimization or SEO is a process by which internal and external aspects of a web site are adjusted to gain high search engine returns on non-paid key word and key phrase searches. Search returns are sometimes referred to as organic or natural.
The majority of web traffic is driven by the major commercial search engines: Google, Yahoo and MSN. Google attracts approximately 37 billion, with Yahoo (8.5 billion) and Microsoft (2.2 billion).
High search engine placements lead to an increase in traffic. High traffic volume can be converted to revenue through sales, advertising revenue, referrals, or whatever call to action is invoked on your landing pages. Take a look at the numbers.
High search engine placements are essential
- 60% of worldwide searches (37 billion per day) are done on Google
- 23% of worldwide searches (8.5 billion per day) are done on Yahoo
- 17% of worldwide searches (2.2 billion per day) are done on Bing
- 78% of search engine users abandon the search if they don't find desired results on the first 3 pages
- 28% of search engine users don't even consider scrolling past the 2nd page of results.
- 70% of search engine users prefer organic search returns to sponsored links
The Bad News is
Any company promising "guaranteed top results", "submission to thousands of search engines and directories", "instant results", "permanent top positions" most likely doesn't know what they're doing and are worth avoiding. It is impossible for anyone to guarantee your site achieves a certain placement.
There is no magical way to “trick” the Search Engines into giving you higher ranking. The criteria for search engine results are constantly changing. Algorithms and preferred strategies used by Google and Yahoo to determine your position in the search results can change on a daily basis.
The Good News is
There are legitimate things we can do to help you achieve more favorable rankings and greater visibility on the web.
Our SEO services are the best way to get real, positive organic rankings on the world’s biggest search engines. We can design a strategy that will help to increase your visibility on Google, Yahoo! and Bing allowing you to attract greater traffic to your site.
Our process balances website programming, off site marketing, back link portfolios and other important tactics to increase your visibility in the major engines.
This is not a quick-fix
With organic search results there is no instant gratification. The SEO process takes time and is very detail oriented. Organic placement comes from strategies that are put in place, worked over, tweaked, re-programmed, examined and modified on a daily basis. The results are well worth the wait. Up to 70% of searchers will use organic listings to purchase the product or service they are looking for.
The techniques we use fall into two basic categories
Work Done On Other Websites
Relevance is key for off-site search engine optimization services. Backlinks are an indication of the popularity or importance of that website or page.
A well designed backlink portfolio will increase your site’s authority and web presence. Search engines consider back-linking to be one of the most influential portions of SEO success. Your backlink portfolio consists of the entire scope of websites that are currently linking to your site directly.
This does not include link exchanges.
The quality of backlinks is very important. If your site’s back link portfolio is filled with sites that are spam ridden, loaded with questionable or irrelevant content, don’t expect them to help with your rankings. Search Engines are looking for quality backlinks from relevant websites.
Contact Us Today at 321-600-4941 to learn how we can help improve your organic rankings.